World Radio Day

wrd_banner_en
Celebrating Radio
World Radio Day, first proclaimed by UNESCO in 2011, is commemorated every year on February 13 to celebrate radio and raise awareness of its importance in every society. From news and public debate to music and entertainment, radio continues to inform, captivate and inspire us in a way that no other medium can. But radio is so much more than a forum for information and entertainment. It reaches more people in more places than any other medium. It’s a bridge of communication for remote communities, developing regions and vulnerable populations, sometimes with no other connection to the outside world. Perhaps no other platform can have the real-time reach between people and across cultures.
Radio is also the medium best-adapted to navigate the new digital frontiers that are pushing the media and communication into unchartered waters. Technologies such as the Internet and mobile communications have shifted the traditional dynamic in which the media operate, with young people at the fore-front of these converging trends, at the same time embracing radio as enthusiastically as ever.
Iradion Ethiopia, radio remains the principal mass medium through which most Ethiopians stay informed. Especially in rural Ethiopia, where many people do not have access to television and cannot read newspapers, radio is believed to be the most effective and efficient mass medium to inform, educate and entertain the rural public. Its success can be attributed in part to the modern interpretation of the traditional oral culture, as well as the fact that it is an easy and relatively inexpensive medium which can reach many people in places that are hard to get to.
To narrow the gap in access to information, particularly for rural communities, the establishment of community radio stations in different parts of the country is of paramount importance. The United States has supported the establishment of community radios in Ethiopia, specifically at Hawassa and Haromaya universities, that serve the university population and the surrounding areas.
So let’s come together on 13 February not only to celebrate the importance of radio in our lives today, but to ensure it lives up to its huge potential to inform, educate and promote freedom of expression in the future.

ውዳሴ ሬዲዮ

የዓለም ሬዲዮ ቀን በየዓመቱ እንዲታወስ በዩኔስኮ ከፀደቀበት ከ2003 ዓ.ም. ጀምሮ በየዓመቱ የካቲት 6 ሬዲዮ በያንዳንዱ ማህበረሰብ ውስጥ ያለውን የጎላ ሚና አስመልክቶ የሕዝቡን ግንዛቤ ከፍ ለማድረግ ታስቦ ይውላል፡፡ ሬዲዮ ከማንኛውም መገናኛ ብዙሃን በተለየ  መልኩ፤ የዜና፣የሕዝባዊ ውይይትና የመዝናኛ መድረክ በመሆን፣ መረጃ በመስጠት፣በማነሳሳት እንዲሁም በማዝናናት ያገለግለናል፡፡ ይሁን እንጂ ሬዲዮ መረጃ ከመስጠትና ከማዝናናት የላቀም ፋይዳ አለው፡፡ ሬዲዮ በአንድ ጊዜ ብዙ ሰዎችን በተለያዩ ቦታዎች መድረስ ያስችላል፡፡ በኋላ ቀር፣በማደግ ላይ ባሉና ለተለያዩ ችግሮች ተጋላጭ የሆኑ አካባቢ የሚገኙ ማህበረሰቦችንና ምናልባትም ከውጭው ዓለም የሚገናኙበት ሌላ መንገድ የሌላቸውን ከተቀረው ዓለም ጋር በማገናኘት የመገናኛ ክፍተቱን በመሙላት ረገድ አቻ የማይገኝለት ነው፡፡ ምናልባትም በቀጥታ ለተለያዩ ሕዝቦችና ባህሎች ተደራሽ በመሆን ሬዲዮን የሚተካ መድረክ የለም ማለት ይቻላል፡፡

ሬዲዮ ሚዲያና ተግባቦትን ወደ አዲስ ምዕራፍ በማሸጋገር ላይ ከሚገኘው የዲጂታል ቴክኖሎጂ ጋር በቀላሉ ሊቀናጅ የሚችል ምቹና ተስማሚ የመገናኛ ዘዴ ነው፡፡እንደ ኢንተርኔትና ሞባይል ስልክ ያሉ አዳዲስ ቴክኖሎጂዎች ከተለመደው የመገናኛ ብዙሃን አሠራር ወጣ በሚል መልኩ ሬዲዮን ከነዚህ ቴክኖሎጂዎች ጋር በማዋሃድ በተለይም ወጣቱን ግንባር ቀደም ተጠቃሚ ከማድረጉም በላይ ሬዲዮ ተመራጭነቱን እንደያዘ እንዲቆይም አድርጓል፡፡

radioየኢትዮጵያን ሁኔታ ስንመለከት ሬዲዮ አሁንም ለአብዛኛው ኢትዮጵያዊ ዋንኛ የመረጃ ምንጭ ነው፡፡፤በተለይም በገጠር የሚኖረው አብዛኛው ሕዝብ ቴሌቪዥን ለመመልከትም ሆነ ጋዜጣ ለማንበብ አጋጣሚውና ዕውቀቱ ስለሌለው፤ሬዲዮ  መረጃ ለመስጠት፣ለማስተማርና ለማዝናናት ዓይነተኛ መሣሪያ ነው፡፡ የሬዲዮ በዚህ ረገድ ውጤታማ መሆን፤ ከማህበረሰቡ የቃል ተግባቦት ባህል ጋር ተያያዥነት ያለው መሆኑና ከሌሎች የመገናኛ ዘዴዎች  አንጻር በአነስተኛ ወጪ በቀላሉ ሊደረሱ የማይችሉ ቦታዎችን ማገናኘቱ ነው፡፡

የመረጃ ተደራሽነትን ክፍተት ለመሙላት በሀገሪቱ የተለያዩ አካባቢዎች የማህበረሰብ ሬዲዮ ጣቢያዎችን ማቋቋም እጅግ አስፈላጊ ነው፡፡ በዚህ ረገድ የአሜሪካ መንግሥት ሁለት የማህበረሰብ ሬዲዮ ጣቢያዎች በሀዋሳና በሐሮማያ ዩኒቨርሲቲዎች እንዲቋቋሙ ድጋፍ ያደረገ ሲሆን፤ጣቢያዎቹ  ለዩኒቨርሲቲዎቹና በዙሪያቸው ላሉ ማህበረሰቦች አገልግሎት በመስጠት ላይ ይገኛል፡፡፡፡

ስለዚህ የካቲት 6 ሁላችንም ተሰባስበን የሬዲዮ ቀንን ስናከብር፤ ዕለቱ የሬዲዮን ጠቀሜታ   የምናወድስበት ቀን ብቻ ሳይሆን፤ለወደፊቱም ያለውን እምቅ ኃይል ሥራ ላይ በማዋል መረጃ ለማሰራጨት፣ለማስተማርና ሀሳብን በነጻነት ለመግለጽ ሬዲዮን መጠቀም እንደሚኖርብን የምናረጋግጥበትም ቀን ሊሆን ይገባል እንላለን!

3 thoughts on “World Radio Day

  1. Many thanks to Kimsha! I never knew there is a designated date to commemorate RADIO! Hoorryaa to 13th February !!

    Even though I was born and raised in Addis, where other sources of information are relatively more available than in other parts of the country, radio has played, and still does play significant role to my personal and professional developments.

    I vividly remember how I, with my 3 siblings, used to regularly gather around and listen to the children’s radio program on every single Saturday mornings of my childhood years. I still recall the fables told by ‘ye teret abat’ (father of fables) and smile 🙂 But never actually thought how the values I have today are also very much influenced by them. Never thought I have to or that i can, for that matter, thank the Q&A programs on the Radio for being the foundations of my general knowledge today. Never crossed my mind that i can actually celebrate Radio for the aspirations and vision I have today that are motivated and derived from the experience and stories of prominent guests featured on Radio.

    As a young professional, I had first-hand experience that gives me the authority to say Radio is Power! I designed, produced and co-hosted a weekly radio program that aimed at instilling entrepreneurial spirit and business mindset in youth to fight unemployment and to support them play their role in the Ethiopian economy.

    Receiving up to 600 voice calls and text messages on just a 20 minutes long radio show, knowing that there is genuine interest for our business development services and the level the audiences’ trust in us was a bit overwhelming to myself and the other hosts of the program in the earliest times of the program. (none of us actually had journalism background but Business)

    Imagine answering these two phone calls, one after another. The first from a business woman whose cash flow is in millions, and she thanks you sincerely because your radio show gave her the solution to the challenge that was seriously threatening continuity of her business. The second call, from a group of over 20 physically impaired youth. They want to improve their lives and they have mushroom production as a business idea but did not know how to develop a proper business plan to access start-up capital and they need your support. You provide them with training opportunities and technical support and they successfully launch their mushroom production business! Now tell me what is, if Radio is not power?

    Hoorryaa! to the power of Radio! Hoorryaa! to the dedicated true journalists that use the power of Radio to transform millions of lives every day!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s